Sugar Beach is located on Kihei's northern end where Maui takes a sharp turn down toward Maalaea Harbor. It's a rather long beach that got its name after the wharf that was once there to service Henry Baldwin's sugar plantation. You can still see part of the remnants of the wharf today. This commercialized area from the sugar cane crops now extends from Kihei, Wailea, and Makena. Sugar Beach is also the beach used by the Kihei Canoe Club as their practice course and for racing other island canoe clubs.
Walking along this beach is one of its best attributes, especially early in the morning around sunrise and late in the evenings around sunset. It's also a very popular beach for weddings with the Sugar Beach Condos close by. It can get very windy during the afternoons, but that's the best time for wind surfing. Wind surfers can expect speeds to exceed 30 mph and can sometimes ride all the way to Maalaea Harbor.
Parking is available off Kihei Road. There are port-a-potties, but no showers or lifeguards.